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Yellow Hat Marketing recently announced the addition of three new clients. Marketing G2 a Philadelphia based Database solutions provider serving the newspaper industry. Yellow Hat Marketing will be assisting Marketing G2 with its on going marketing communications. The Minneapolis Star Tribune has also recently signed on with YHM to design and execute email marketing.Email campaigns include a Refer-A-Friend program and a subscriber acquisition effort against formers. The Milwaukee Journal Sentinel is using YHM to drive Win-Back subscribers. A targeted direct mail program developed and managed by Yellow Hat Marketing is achieving a 1.78% response rate with a very low cost per sale. For more information from Yellow Hat Marketing please call Jim Saylor at 303.225.2698 or Stewart Place at 303.470.9738.
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