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Newspaper Acquisition / Retention Campaigns

Strategy: Holiday Acquisition and Gift Subscription Direct Mail

This turnkey holiday campaign has the flexability to go after non subscrbers or can be easliy modified to capture gift subscriptions from current subscribers or both.

Optional targeting avaiable using Claritas PRIZM Lifestage Groups by including different copy and newspaper sections fronts that are most relevant to the target audience.

Another option is to add your Electronic Edition as part of the unique selling proposition.

Ask about Personalized URL web pages to add performance to this holiday direct mail.

Yellow Hat Marketing recently announced the addition of three new companies to its client portfolio.

Marketing G2 a Philadelphia based Database solutions provider serving the newspaper industry. Yellow Hat Marketing will be assisting Marketing G2 with its on going marketing communications.

The Minneapolis Star Tribune has also recently signed on with YHM to design and execute email marketing.Email campaigns include a Refer-A-Friend program and a subscriber acquisition effort against formers.

The Milwaukee Journal Sentinel is using YHM to drive Win-Back subscribers. A targeted direct mail program developed and managed by Yellow Hat Marketing is achieving a 1.78% response rate with a very low cost per sale.

For more information from Yellow Hat Marketing please call Jim Saylor at 303.225.2698 or Stewart Place at 303.470.9738

Strategy: Newspaper Win-Back Program

Use database marketing to re-engage customers with the newspaper by highlighting the right product content with the right offer, at the right time.

This three step Win-Back program will provide a platform to
bring recently stopped subscribers back to the circulation roles.

This process is one of understanding the customers one at a time
through the use of database technology.

The objective is to get at least three days of delivery per week back
into the home.

Strategy: Targeted Acquisition Direct Mail Campaign

Designed to improve the performance of direct mail by
providing the right message and offer to the right prospects.

Campaign response analysis shows improvement in direct marketing performance from 30%-50% and significant improvements in churn reduction.

Strategy: High Performance Targeted Direct Mail

Unique self mailer breaks through typical direct mail clutter with targeted messaging that drives up the performance of the campaign for substantial ROI improvement.

Strategy: Cost Effective Targeted E-mail Marketing

Drive down the cost of acquisition with targeted e-mail marketing
that deliveries timely relevant offers and news content promotion.

 

Strategy: Innovative Electronic Edition Marketing

Drive substantial Electronic Edition circulation with innovative
marketing tools by Yellow Hat Marketing.

Strategy: Turnkey Customer E-mail Loyalty Program

Weekly e-mail loyalty newsletter that provides a look ahead at major news content and information on how to get the most from your newspaper subscription.