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Higher Education

Strategy: Targeted Student Recruitment Direct Mail

The marketing strategy was to position the University of Denver as a way of enhancing and accelerating ones career with a Masters Degree in just 18 months. Each of the letters were customized to the individual degree program. One preprinted shell was used and then lasered for 11 different degree areas.

Yellow Hat Marketing recently announced the addition of three new companies to its client portfolio.

Marketing G2 a Philadelphia based Database solutions provider serving the newspaper industry. Yellow Hat Marketing will be assisting Marketing G2 with its on going marketing communications.

The Minneapolis Star Tribune has also recently signed on with YHM to design and execute email marketing.Email campaigns include a Refer-A-Friend program and a subscriber acquisition effort against formers.

The Milwaukee Journal Sentinel is using YHM to drive Win-Back subscribers. A targeted direct mail program developed and managed by Yellow Hat Marketing is achieving a 1.78% response rate with a very low cost per sale.

For more information from Yellow Hat Marketing please call Jim Saylor at 303.225.2698 or Stewart Place at 303.470.9738.