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About Us ...... Strategy ...... Media ...... Print ...... Creative ...... People ...... Campaigns

Strategy

My Database

Yellow Hat provides data services that are designed to help create clean, actionable data. We can manage, maintain, and update your database, or simply perform the data processing necessary for successful mailings. Those services include data entry, data conversion, data clean-up and hygiene, merge/purge, duplicate detection, NCOA (National Change of Address), CASS certification and presorting for the best possible postal savings.

Finding prospects

Yellow Hat's customer profiling, list research, and testing methodologies are designed to get the right message to the appropriate audience to stimulate response.

Customer retention

Yellow Hat can help create retention programs that react to negative customer behavior, win-back lapsed customers, or cross sell or up-sell to active customers. Our goal is to keep your brand, your product and the right amount of sales pressure in front of your current customers.

Lead follow-up

Yellow Hat can help design and implement the best lead response program for your needs. An effective lead generation follow-up program in invaluable to sales success.

YYellow Hat Marketing recently announced the addition of three new companies to its client portfolio.

Marketing G2 a Philadelphia based Database solutions provider serving the newspaper industry. Yellow Hat Marketing will be assisting Marketing G2 with its on going marketing communications.

The Minneapolis Star Tribune has also recently signed on with YHM to design and execute email marketing.Email campaigns include a Refer-A-Friend program and a subscriber acquisition effort against formers.

The Milwaukee Journal Sentinel is using YHM to drive Win-Back subscribers. A targeted direct mail program developed and managed by Yellow Hat Marketing is achieving a 1.78% response rate with a very low cost per sale.

For more information from Yellow Hat Marketing please call Jim Saylor at 303.225.2698 or Stewart Place at 303.470.9738.